Henkell Freixenet Activation at new Beacon Area at Frankfurt Airport

Henkell Freixenet Activation at new Beacon Area at Frankfurt Airport

Wiesbaden, May 2026. Henkell Freixenet, the world’s leading sparkling wine company, launches a new activation at the new “Beacon Area” at Terminal 3 at Frankfurt International Airport from April 23rd to September 3rd, 2026. During these months Henkell Freixenet presents its premium brands Mionetto and Schloss Johannisberg in an innovative retail concept aiming to create a fully immersive consumer experience where travelers can discover, taste, and celebrate premium brands in a more engaging environment. 

The new Beacon Area unites four premium brands from different categories, each with its own dedicated visibility space centered around a shared bar where consumers can taste the range on offer. Within this premium environment, Henkell Freixenet spotlights its brands Mionetto and Schloss Johannisberg with a dedicated gondola, enhancing the overall experience while driving visibility, exploration and conversion. 

The gondola’s exterior is dedicated to Mionetto and highlights its key products Mionetto Prosecco DOC and Mionetto Prosecco DOCG, supported by table inlays with product and brand information as well as a tablet showing a high-quality video of the winery and its surroundings. The interior of the gondola is dedicated to Schloss Johannisberg presenting its premium Riesling range of Rotlack, Grünlack, Bronzelack, Silverlack and Rosalack alongside a brand video about the winery, several table inlays with product information and a tablet that allows consumers to explore detailed information about the products and the winery independently. This prominent activation at Frankfurt Airport, combined with its compelling design and direct consumer interaction, is anticipated to significantly enhance the brands visibility and sales performance. 

"The Beacon at Frankfurt Airport Terminal 3 is a showcase for what strong partnerships in travel retail can achieve. Together with Henkell Freixenet, we are creating a premium environment that not only drives commercial performance but also reflects the strategic importance of sparkling wine as a key category for international travelers”, says Ruediger Stelkens, Director Commercial Global LTC, Gebr. Heinemann. “Activations like this strengthen our offer and give renowned brands such as Mionetto and Schloss Johannisberg a fantastic stage." 

"Today’s travelers are looking for more than just a purchase – they want experiences that surprise and inspire. With the new Beacon, we are turning the shop floor into a stage where storytelling, design, and tasting come together across categories. The activation by Henkell Freixenet brings the worlds of Mionetto and Schloss Johannisberg to life and demonstrates how innovative retail concepts can create genuine emotional connections with travelers.“ evolves Sören Borch, Director Marketing, Gebr. Heinemann.

“Activations like this play an important role for us, especially in such a unique spot. This privileged space within the airport allows us to showcase the entire range of products of Mionetto and Schloss Joahnnisberg available in the store and create an impact in front of travelers. Furthermore, the exclusive placement in the beacon Area delivers a premium consumer experience with matched 100% the high quality of our brands,” says Ramon Olive Head of Sales of GTR.