Henkell Freixenet unveils new global corporate Design

Henkell Freixenet is unveiling its new corporate design. The evolved corporate logo and the new claim, “Making Life Sparkle”, sharpen the company’s profile and strengthen the shared identity of the international Group. The new design will be rolled out gradually across all markets worldwide, starting today.

Over the past years, Henkell Freixenet has continuously strengthened its international position. Today, the Group has its own subsidiaries in 38 markets, while its brands and products are available in more than 130 countries worldwide. The evolved corporate logo and the new claim, “Making Life Sparkle”, give this international presence a modern visual and verbal expression and reinforce the shared identity of the global team. The existing brand and product names, as well as their respective market identities, remain unaffected by the corporate design relaunch.

At the heart of the evolved logo remains the iconic “X”, which has connected Henkell and Freixenet since the two companies joined forces in 2018. It is now framed by flowing lines that reflect different facets of the company — from the Mediterranean sun and the rolling hills of its vineyards to the Group’s distinctive sparkling DNA and expertise. A shared typeface also brings the Henkell and Freixenet names visually closer together.

The new claim, “Making Life Sparkle”, captures the company’s mission: through internationally strong brands and a broad portfolio of alcoholic and alcohol-free products, Henkell Freixenet creates meaningful moments for consumers around the world.

“Our new design makes visible what defines Henkell Freixenet: the combination of heritage and tradition with innovation and global reach, guided by a strong commitment to our shared values,” says Dr Andreas Brokemper, CEO of Henkell Freixenet. “‘Making Life Sparkle’ is a powerful claim: it reflects our mission and expresses our ambition to create meaningful moments that are remembered.”

The new corporate identity will be introduced gradually across the entire Group and throughout all international markets, starting today.