Henkell Freixenet streamlines Holding

New management structure: Henkell Freixenet streamlines Holding

Wiesbaden, Germany, 07/02/2022. Henkell Freixenet will be placing even greater emphasis on decentralized management and sales responsibilities in the future. Having already created a separate management team for Germany in 2019, the company is now also spinning off global exports into a separate business unit headed by Sandra Janetzki. In the future, export will be managed via the advisory board. 

The Wiesbaden-based holding company will thus focus on corporate governance, strategy, finance/controlling, IT, corporate communications and global supply chain management. Frank van Fürden, previously responsible for Global Sales, will leave the company in connection with this restructuring. We thank him for his work and wish him all the best for the future.

"The strength of our Group is based on decentralized market and customer responsibility, combined with a clear vision and strategy. We have outstanding, motivated leaders at all levels. Our task is to support and motivate this first-class management team to work together on strategies and make the supply chain more flexible and customer-oriented. With this streamlining, we want to respond more quickly to market developments and manage our brands more agilely," says Dr. Andreas Brokemper, CEO of Henkell Freixenet.