A fresh look for Mangaroca Batida

A fresh look for Mangaroca Batida - Iconic design boosts business at Point of Sale

Mangaroca Batida, Germany’s #1 coconut liqueur, is undergoing a relaunch in August 2025. The new look is premium, modern and eye-catching. It features a fresh new design with tactile embossed details, striking colours and iconic brand elements that will raise the brand’s profile in stores.

“The new look for Mangaroca Batida de Côco marks the start of a new chapter in the brand story with a premium, contemporary and high-profile identity,” explains Vanessa Lehmann, Head of Communications at Henkell Freixenet. “The new design, together with customized promotions will drive the popularity of Mangaroca Batida in our young target group.”

A design that resonates: turquoise meets tropical flair

The adapted design of the Mangaroca Batida de Côco bottle features a bold, eye-catching turquoise colour scheme. This same trendy shade has also been incorporated in the brand logo, and the iconic parrot has been given a modern twist with striking shapes, turquoise details and a fresh design language. The design is complemented by a dynamic wave motif that makes subtle reference to the Brazilian beach world and adds lightness and fluidity to the typical brand label silhouette. A distinctive golden palm leaf as a tactile element draws the eye to the product on the spirits shelf.
 

The striking coconut symbol on the front and the well-known ‘The Kiss of the Coconut’ claim encourage intuitive flavour association and spontaneous purchases. The modern makeover is rounded off by a tactile finish on the new paper labels thanks to the high-quality embossing of the palm leaf, the coconut and the parrot. It turns the Brazilian brand world into an all-sense experience.