Henkell & Co. look forward to strong end-of-year performance

15.09.2017

Regional ranges and attractive retail promotions provide added impetus internationally

Well positioned to cash in on the high-revenue fourth quarter, Henkell & Co.-Gruppe is boosting its end-of-year business with strong brands and attractive new products. With its slogan “Making Life Sparkle”, the Group continues to enjoy success thanks to prime quality, exciting innovations and long-term brand communication. Moreover, Henkell & Co.’s wide-ranging product assortment serves current trends within the industry and satisfies persistent demand for premium products within the sparkling-wine market, such as the increasingly popular Crémant. With Mionetto’s broad range of Prosecco, available in many countries (According to IWSR, Mionetto is the world’s largest Prosecco brand in the Prosecco category by volume and retail value), the Group is also a driver of the international Prosecco boom. Offering the top sellers of popular brands in unique, festive packaging will do even more to arouse a desire for extra-special moments of pleasure. Attention-seeking communication and promotions will support this approach.

Henkell

No art exhibition opening would be complete without raising a glass of sparkling wine. Together, bubbly and art are an indulgence for all the senses. Henkell is now combining these two passions in the Gold Edition: since September, Henkell Trocken sparkles in the golden hues of a piece of art by Berlin artist Robert Weber. The limited edition will encourage impulse buys within the German market through POS placement.

Henkell Alkoholfrei (de-alcoholised) will be given a makeover in time for the festive season: its matt bottle and chamois-coloured label lend the alcohol-free variety of Germany’s most-exported Sekt – which won over consumers in tests (Independent market-research institute, 09/2014) – an even more elegant aura.

With their smart, festive appearance, Henkell Trocken and Henkell Rosé encourage customers to bring cheer to others with moments of sparkling indulgence. The premium gift packaging, geared towards the peak of the sparkling-wine season late in the year, and bearing the striking Henkell lily in light yellow or delicate rosé, is available in many countries including Canada, South Korea, New Zealand and China.

Tailored to the high-revenue final quarter, Henkell is providing eye-catching displays for the international market that are quick and easy to install. Their larger-than-life depiction of the popular Henkell Trocken bottle with the typical Henkell lily in the background guarantees attention at the POS.

In the Canadian market, the Henkell brand is a true bestseller. The extension of Henkell’s leadership within the Canadian sparkling wine market (alcohol content above 7 percent) is again being pursued by means of an ATL campaign. Under the slogan "Create your own tradition", Henkell is calling upon people to break out of acquired, restrictive rules of etiquette and has a powerful presence, in particular through its strength in digital media.

Mionetto

The Prestige Collection reinforces Mionetto’s claim to epitomise Prosecco. Besides the subtle modernisation of the range’s labels, every aspect of the Mionetto Prestige Rosé Extra Dry range has been improved: the fine Spumante is now in a transparent bottle that puts its seductive, peach-blossom pink centre stage. The rosé-coloured labels, applied at a 27° angle, emphasise the Prestige Collection’s uniform design.

Through a far-reaching TV campaign, Mionetto positioned itself as a Prosecco par excellence. From July to December, ubiquitous, atmospheric TV commercials have driven the German public’s appetite for indulgence in premium Spumante and Frizzante.

i heart WINES

i heart WINES Asti has complemented the popular i heart WINES range since the summer of 2017 and is boosting the brand’s popularity. With notes of peach and melon, the mild, fresh and fruity sparkling wine is a perfect accompaniment to snacks or fine desserts – a sparkling companion throughout the festive period.

New range: with the all-new i heart WINES Regional Range, the successful brand is now bringing three delightful wines from Argentina, New Zealand and Spain to consumers’ attention, at the same time creating a new premium level within the brand. i heart Malbec Mendoza (Argentina), i heart Berceo Rioja (Spain) and i heart Sauvignon Blanc Marlborough (New Zealand) whet connoisseurs’ appetites for a wider variety of sophisticated wines. The i heart recipe for success, which puts the grape right at the centre, is supplemented here by focusing on three of the world's most famous wine-growing regions. 

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  • Henkell Gold-Edition

  • Henkell Alkoholfrei

  • Henkell Trocken Gift Pack

  • Henkell Rosé Gift Pack

  • Mionetto Rosé Extra Dry

  • i heart Asti

  • i heart Regional Range