Henkell presents new global campaign “Together since”

Henkell presents new global campaign “Together since”

Design relaunch for Germany’s most exported sparkling wine brand

Wiesbaden, March 2025 - Henkell has embodied excellent sparkling wine quality and unique moments of pleasure since 1856. To coincide with the design relaunch, Germany's most exported sparkling wine brand is launching a new global campaign. In a world that is constantly changing, some values remain timeless. With its new “Together since” campaign, Henkell, is celebrating 165 years of excellence in cuvée art, combining French inspiration with German craftsmanship.

Founded in 1856, Henkell has established itself as the only brand that perfectly combines these two cultures. This reflects the values that have always characterized Henkell: lived tradition, deep loyalty and quality you can rely on. The brand campaign celebrates over a century of outstanding sparkling wine culture and inspires us to enjoy the small and big everyday moments together - with the people we really care about. The new brand campaign claim “Make the moment Matters” also gets to the heart of this message: it's not just the big celebrations, but the spontaneous, genuine moments that make life special. 

Every bottle of Henkell tells a story – a story of togetherness, friendship and unforgettable experiences and of honoring the experiences you have shared.

“In such fast-moving times as ours, it's the moments spent together with loved ones that really count,” says Vanessa Lehmann, Head of Communications at Henkell Freixenet. Whether festive occasions, spontaneous encounters or small moments of pleasure in everyday life - Henkell creates special moments that will be remembered for a long time.”

Henkell: New look, proven quality

In 2025, Henkell will present itself in a modern, premium, and simplified look. The eye-catching design combines traditional brand symbols with modern elements and underlines the high-quality character of this sparkling classic. “The facelift underlines Henkell's premium claim and puts proven brand symbols in a new light,” says Vanessa Lehmann. “This will give the popular classic an even more contemporary look in future and ensure it attracts particular attention at the POS.”

The iconic Red Ribbon has been given a modern upgrade and been integrated as a red Henkell banderole as a familiar communication symbol. Additionally, the unique Henkell lily, which was already introduced last year as a key brand asset in the Henkell logo, will take on a new prominent position on the capsule.

Quality meets aesthetics: The Henkell lily is a distinctive and iconic trademark with an H-shape inspired by the first letter of the Henkell name. As a symbolic link between France and Wiesbaden, the lily forges a strong connection with the brand's unique origins and references the brand roots.