Mangaroca Batida de Côco celebrating a relaunch

28.06.2017

"The Kiss of the Coconut" - in a new look

Mangaroca Batida de Côco – the coconut liqueur made according to a seductively exotic, original Brazilian recipe – is truly a cult beverage. Recently acquired by Henkell & Co.-Gruppe, the liqueur is getting a striking new design that enhances its Brazilian flair to stimulate buying at the POS.

Mangaroca Batida de Côco updated: popular brand rejuvenated in a relaunch

From July 2017, Mangaroca Batida de Côco will have a much more modern look affording a high level of product recognition. The central element of the update is a modern bottle design with a high, slim-waisted shape that facilitates handling. The redone glass bottle provides a haptic experience as well through embossing and sculpting. And the characteristic cockatoo is moving more into the centre of attention on a label of elegant simplicity in the well-known black-white-gold colour scheme. The reduced amount of print in the new label design increases clarity and readability, and the overall more stylish look will appeal to new, younger consumers as well as loyal Batida fans.

Extensive activities surrounding the relaunch

Enjoying high brand recognition in Germany at 80.7 percent (Source: independent market research institute, December 2016) – thanks in part to the compelling slogan “The Kiss of the Coconut” – wide-ranging measures are being rolled out in support of the relaunch of Mangaroca Batida de Côco in its fresh new look. In addition to POS materials and displays, a range of high-profile event marketing activities will be generating attention to the drink. At the same time, an attractively redesigned website will be providing a wealth of information and entertaining facts about the spirited, exotic coconut liqueur and its Brazilian origins, inviting consumers to rediscover Mangaroca Batida de Côco.

Mangaroca Batida de Côco – “The Kiss of the Coconut” – will be available in stores in its new look from July 2017.

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