TFWA Cannes: Henkell Freixenet targets further growth in GTR

TFWA Cannes: Henkell Freixenet targets further growth in GTR

World’s sparkling leader presents new product innovations

Wiesbaden, September 2025. Henkell Freixenet, the world's leading supplier of sparkling wine, will be showcasing its extensive portfolio of globally successful prosecco, cava, sparkling wine,  crémant and champagne brands at this year’s TFWA World Exhibition & Conference in Cannes. From September 28th till October 2nd, 2025, Henkell Freixenet will present its expanded range focusing on its global icons Mionetto and Freixenet on a new designed booth at F11, Hall: Blue Village. Following a strong start to the the first half of the year, the sparkling wine market leader is intensifying its efforts in the prosecco and alcohol-free category. The company is aiming for growth by emphazising premiumization as it continues to expand its portfolio in the GTR channel. 

Henkell Freixenet continues to identify Europe as the strongest region for GTR, achieving significant growth this year by focusing on the strategic brands Mionetto and Freixenet. However, the company is also ambitiously expanding its presence in Asia, the Americas and Middle East. Mionetto, a well-known and important brand in the GTR portfolio, holds great potential for Travel Retail growth, further pushing the category by experiencing the orange world around the globe. “The orange wave is set to arrive in Cannes during this week and will further spread throughout this and next year – starting at some airports with amazing activations across the globe in 2026,” says Ramon Olive Head of Sales of GTR. In line with the global trend towards alcohol free alternatives in GTR, Henkell Freixenet also sets strategic focus on its prestigious portfolio including the new Freixenet alcohol free diamond range – two sparkling wines & two still wines with an iconic packaging in the diamond bottle. 

“2025 offers even greater opportunities for the iconic global brands to grow and evolve. By leveraging and shaping the trends such as Prosecco, Premiumisation, Crémant, Low- & No-Alcohol as well as the Aperitivo moments, we see significant potential with the 2025 novelties for our Global Brands. This includes the Mionetto Aperitivo Kit for GTR and our new alcohol free offerings from the Freixenet range, aimed at driving further growth. At Cannes, we look forward to reconnect with key stakeholders to strengthen our presence and to share insights and challenges,“ says Ramon Olive Head of Sales of GTR. “And we gladly invite everyone to join us for our Mionetto rooftop party at the Roof Top Five Seas by Inwood on Monday 29th of October.

Furthermore a special engaging activation in GTR is planned to celebrate the year’s end with Freixenet at Barcelona airport with the partner Avolta which will welcome passengers to celebrate the festive season. An additional activation is planned in Gran Canaria (Canary Islands) for October 2025 till January 2026. Having a strong presence in the Canary Islands, Freixenet will be welcoming passengers travelling to the isle of Gran Canaria for holidays during the high season in the region – including a unique tasting of the Freixenet products. 

Mionetto: Orange Wave spreads from Cannes

With the aim of being the protagonist of the Spritz category, Mionetto crafted Mionetto Aperitivo in both alcoholic and non-alcoholic version. The Mionetto Aperitivo Kit is a success story on its own. Following its launch, the product experienced remarkable success and dynamic growth, with Poland, France, Germany and the USA emerging as key markets. The secret of its success lies in its versatility, allowing consumers the freedom to create their own spritz ritual – whether with alcohol, low-alcohol, or no-alcohol. An exclusive Italian and original Mionetto 100% natural flavors recipe based on citrus fruits and selected botanicals. Different but harmonious flavors that help draw its exclusive character and that combined with our Prosecco, give all the pleasure of a perfect Mionetto Spritz. Moreover, Mionetto Aperitivo Alcohol Free mixed with Mionetto 0.0% Sparkling Alcohol Free, delivers all the pleasure of a light Spritz, ideal to be enjoyed anytime and anywhere. Exclusively for GTR: Mionetto will offer a Mionetto Aperitivo combo package which will include the Mionetto Prosecco and Mionetto Aperitivo for the perfect Spritz experience. During the fair, visitors will be able to enjoy the Mionetto Orange Spritz variations at the booth.

Freixenet: Launch of new alcohol free range in diamond bottle 

In response to the growing consumer demand for health and moderation, Freixenet, the global leader in sparkling wine, proudly announces the upcoming launch of new premium alcohol-free sparkling and still wine range for the GTR channel – not only to be present on the shelves but also to be served on flights and major cruises. The innovation will launch in the iconic “diamond bottle” and with the new brand image. Both ranges, still and sparkling in white and rosé, will come with low sugar (below 30g/L) and low calories product offer. Blue design elements on the bottle neck and on the front label characterize the premium non-alcoholic products in the Freixenet range. Additionally, the new Freixenet Cordon Negro 0,0% is amongst the finalists on the Travel Retail Awards which underlines the quality of the product as well as the importance of this category.

Trend Crémant – with Gratien & Meyer

Having an excellent performance in GTR, Crémant Gratien Meyer is already present in major airports of Europe and the US. “We want to offer our business partners the possibility to join the crémant revolution with our unique proposals in terms of assortment and activation,” Ramon Olives continues. Being the code for “French sparkling wine made in the traditional champagne method but outside the champagne region”, Crémant is a style of wine that’s similar to champagne but affordable and therefore especially attractive for everyone longing for a top premium sparkling experience. Henkell Freixenet sees great potential in this rising category and its prestigious crémant brand Gratien & Meyer captures the trend perfectly.

Champagne Alfred Gratien: new design

After a year celebrating 160 years of excellence, Champagne Alfred Gratien unveils the new packaging for its emblematic Paradis cuvée. Through its two cuvées Paradis Brut and Paradis Rosé, Alfred Gratien highlights its unique winemaking process and pays tribute to the magic that emanates from its century-old cellars: La part des anges, a reference to the part of the wine that evaporates naturally from the barrel as the bottles age. Through this new identity around the Paradis cuvées, the House is working to fully express its singular style.

Elegance, refinement and authenticity are the key words guiding the development of this new visual identity. Every detail has been thought out and worked on to sublimate the Paradis cuvées that make Alfred Gratien such a singular and audacious house: 

A distinctive, vibrant color: violet. Both spiritual and creative, this color - at the extreme end of the visible spectrum - symbolizes the link between the visible and the invisible. 

The crown, the iconic symbol of the House, features the guardian angels of the Paradis cuvées, a subtle allusion to the angels' share and the resting time of the House's champagnes in the cellar.

L' empreinte du bois (The imprint of wood): The label is embossed with the veins of wood, delicately symbolizing the fermentation of the wines in oak barrels.