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Henkell Freixenet at ProWein 2019

First appearance as a united company, pop-up Sekt production, unmatched product range


A premiere for the new company at ProWein 2019: this is where Henkell Freixenet, the world’s leading producer of sparkling wine following last year’s partnership, is putting in its first appearance as a united company at the industry’s most important business fair. Under the slogan “Celebrate Life”, the international company is showing off innovative products and a range of internationally successful brand specialities from all sparkling categories such as Cava, Sekt, Prosecco, Cremant and Champagne, as well as an alluring selection of wines and spirits.

Business delegates will be greeted in Hall 13, Stand A40, by a 300m2 open and airy presentation area. Here, guests will be invited to dive into the wide-ranging brand world of Henkell Freixenet, which they can enjoy in all its multi-faceted glory: they can look forward to the Menger-Krug pop-up Sektmanufaktur, an array of experience touchpoints offering comprehensive information about the various brands, and two inviting bars where they can sample tingling masterpieces, delicious wines and exquisite cocktails which are mixed by our professional mixologist.

Henkell Freixenet’s highlights at ProWein 2019:

• The new varietal Fürst von Metternich Cuvée Prestige 2017 is a masterpiece in craft Sekt production, available in three varieties. Its exquisite contents are bottle matured according to a traditional method. With its high-class branding, Germany’s leading premium sparkling-wine brand turns heads within the dining scene and luxury wine trade.

• Ribbon is hero: the red ribbon is Henkell’s brand logo since ever and iconic for the brand. At Prowein, Henkell is going to present an evolution of the logo, which will get a modernized and catchier look. Stay tuned and visit the Henkell Freixenet booth, where the new logo will be presented.

• The crowd pleaser that is the world’s only pop-up Sektmanufaktur is again putting in an appearance at the 2019 Henkell Freixenet presentation area. Here, delegates can experience first-hand how a zero-dosage craft Sekt, Menger-Krug, is disgorged in its purest form before their very eyes – and of course taste the result.

• True to the motto “Mix your own!”, Freixenet Mia is already welcoming in the summer: on ice or with extra fruit, the Mia Wine Rosado and Blanco becomes an on-trend, laid-back summer cocktail.

• Fame and glory for Champagne Alfred Gratien: the highly esteemed competition Les Trophées Champenois crowned Nicolas Jaeger Champagne cellar master of the year 2018 for the second time running, at the same time recognising his contribution to the improvement in the Champagne region’s image. Delegates can find out how the taste reflects this by visiting Henkell Freixenet.

• Henkell Freixenet presents Fürst von Metternich Brut and Freixenet Prosecco D.O.C, two equally respected sparkling wines. The products won over, amongst others, the jury of the respected industry publication Lebensmittelpraxis who awarded them “Product of the year 2019”.

• Get creative with Wodka Gorbatschow: Germany’s leading vodka brand is again announcing a design competition for a new limited edition. In co-operation with the crowd-sourcing platform Talenthouse, the largest community of creators worldwide, the call is out for a new round of stylish, cool designs.

Henkell Freixenet at ProWein 2019, Hall 13, Stand A40, from 17th to 19th March 2019 in Düsseldorf.

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