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Vitality, emotion, strength ... qualities embodied by the colour orange. And Mionetto – the quintessence of Prosecco and the world's leading Prosecco brand according to IWSR (IWSR Prosecco Category 2017 – Sales in 75 CL Bottles) – is the “Orange Choice”, as orange is the striking label colour of Mionetto Prosecco DOC Treviso Brut, the brand’s flagship product. Mionetto has sharpened its brand image in the run-up to ProWein 2018, leveraging the power of colour to heighten the profile of the Prestige Collection even more.
Energy meets seduction in brilliant orange with elegant black combined within a vivid Mionetto design. The brand’s core product is more in the limelight than ever before, as the label of Mionetto Prosecco DOC Treviso Brut is now sporting a more striking colour scheme. The Prestige Collection is following suit with an enhanced design aligned with that of the top product, as all labels in the collection now feature a narrow strip of the eye-catching colour. The third key element identifying the brand along with the colours orange and black is a highly distinctive strip appearing on all materials that runs diagonally at a 27-degree angle and transports the verve of the unconventional and dynamic Mionetto range, providing shoppers a point of orientation on the sparkling wine shelf. The new design is reflected in the logo as well, in which with two diagonal bars appear in fiery orange. In addition, the Prestige Collection now features a new double-layered neck ribbon with softer contours.
More charismatic, scintillating and modern – Mionetto has a new, more contemporary look through a design that heightens brand recognition. Everything has been revamped, from packaging and POS materials to merchandising, trade fair stand and event trappings. A brand that has long been an international success story is revealing more of its true personality.