Freixenet launches new Freixenet Solare: A Mediterranean Aperitivo to “Taste the Sun”

Freixenet launches new Freixenet Solare: A Mediterranean Aperitivo to “Taste the Sun”

Wiesbaden, February 2026. With Freixenet Solare, Freixenet, the #1 international sparkling wine brand[1], is entering the spirits category by launching a new aperitif internationally that combines premium character and high visibility at the point of sale in one concept. The new product, with an alcohol content of 11% vol., combines 100% natural flavors with the taste of sun-ripened Spanish citrus fruits and notes of selected botanicals such as rosemary and thyme. The bottle, inspired by the Spanish sun, reflects the Mediterranean character of the brand and ensures a strong, eye-catching appearance on the shelf. Freixenet Solare will be available from March 2026 in 0.70-liter bottles. 

Freixenet launches Freixenet Solare, the Mediterranean Aperitivo crafted with Spanish lemon, clementine, and rosemary, complemented by botanicals for refined complexity. Made with 100% natural flavors, Freixenet Solare offers a refreshing, modern choice for the relaxed celebrations that are driving the spritz macrotrend globally. “With Freixenet Solare, we are consistently focusing on natural flavors, Mediterranean moments of enjoyment, and an iconic design that immediately catches the eye," explains Vanessa Lehmann, Head of Communications Henkell Freixenet. "The new product combines modern enjoyment with high brand recognition – and expands our portfolio with a category that is currently gaining in importance." The campaign heroes the Freixenet Solare Spritz and invites consumers to “Taste the sun” in every sip. The 3-2-1 signature serve includes ice, 3 parts Freixenet Sparkling, 2 parts Freixenet Solare, 1 part sparkling water, and lemon to garnish. Freixenet Solare will launch in over 15 countries globally (e.g. Germany, Spain, France, Belgium, Switzerland and Lithuania) from March 2026 and from June 2026 in an Alcohol-Free version.

[1] IWSR 2024