Enjoy the trendy way: the rising category Alcohol free with Henkell Freixenet

Enjoy the trendy way: the rising category “Alcohol free” with Henkell Freixenet

Wiesbaden, July 2024 - Recognizing the trend of sparkling wines and spirits in the alcohol-free segment the focus is not on the alcohol, but on the occasion when drinking alcohol free sparkling wines and spirits. Whether for special occasions, such as the increasingly popular "Dry January", or all year round for personal lifestyle reasons: No- and low-alcohol products are very much in vogue and continue to rise in popularity, in particular with the consumer behavior of the GenZ that has led to new opportunities for low and no alcohol. Globally, no-alcohol sparkling wine consumption volume increased by 7,1%. Freixenet is the #1 internationally distributed no-alcohol sparkling wine brand worldwide. Also, Mionetto Alcohol Free improved its market share strongly.  Alongside Germany, the Eastern European countries are the most dynamic markets in the non-alcoholic sector. With eight Henkell Freixenet brands being among the Global Top 20 non-alcohol sparkling wine ranking, Henkell Freixenet takes further opportunity of this trend, promoting the following news in this category:

Mionetto: New in alcohol free

Following the success of Mionetto 0.0% Alcohol Free, confirmed by the almost doubled sales volumes of 2023 versus the previous year, Mionetto is now launching the new Mionetto 0.0% Alcohol Free Rosé, to further strengthen its non-alcoholic sparkling offer. Enjoy the authentic Italian taste and lifestyle with the new Mionetto 0,0% Alcohol Free Rosé, carefully de-alcoholised to ensure freshness and fruity smoothness. The gentle alcohol reduction of the selected base wines and refinement with natural aromas lend to a pink peach blossom color and a fine, delicate scent of ripe fruit with hints of red fruit and grapefruit.

Henkell Freixenet also definitely sees a trend in aperitivo, taken that spirits aperitifs increased by 6.4% in volume in 2023. Why not combine two trends: Aperitivo and alcohol free? Dedicated to all the people who want to experience the Venetian Spritz ritual at its best, Mionetto launches a Mionetto Aperitivo Alcohol Free, to be protagonist of the non-alcoholic spritz trend bringing to the international consumer the lightest taste of the Italian Spritz Ritual! Mionetto Aperitivo Alcohol Free is an original Italian alcohol-free recipe with 100% natural flavors, based on selected citrus, fruits and botanicals. Mixed with Mionetto 0.0% Sparkling Alcohol Free, it delivers all the pleasure of a premium spritz, but without alcohol, ideal to be enjoyed anytime and anywhere.

Freixenet 0,0% Still Wine Range

Freixenet was one of the first de-alcoholised wine producers, taken that Freixenet as the #1 internationally distributed no-alcohol sparkling wine brand worldwide grew by 6,3% in 2023. After a long experience, the new range of Freixenet 0,0% Still Wine Range was launched. This low calorie and vegan friendly range meets and has been launched in several markets such as the Nordics, Germany or Poland so far. From January 2024 onwards, the range will be also available in Brazil. Announced as a great novelty in the Brazilian Wine Market, the Freixenet alcohol free white, rose and red wine meet a demand from underserved customers for alcohol-free and low-calorie wines for those who like to celebrate without restrictions.