Henkell: the perfect start to the Spring season


V-Label for all sparkling wines and facelift for Henkell’s Piccolo

Wiesbaden, March 2021. Time for sparkling joy of life – Henkell, the most exported German sparkling wine brand, starts the year full of elegance and some fresh news. In line with the increasingly popularity of vegan products, Henkell products are now officially vegan certified. In addition to the V-Label certification, trade partners and consumers can look forward to a packaging facelift for the Henkell Piccolo range.

Entire Henkell range certified by the internationally recognized V-Label

As a global leader in sparkling wine, Henkell has its finger on the pulse: more and more consumers all over the world are embracing a vegan lifestyle without sacrificing enjoyment. Henkell is responding to this consumer trend by officially labelling all its products with the V-Label. This well-known quality seal for vegan and vegetarian products is an internationally recognized and protected brand that provides more transparency. “Henkell sparkling wines were already vegan, but thanks to the V-Label certification, it will be much easier for consumers to identify”, explains Jan Rock, Head of Corporate Communications Henkell Freixenet.

Even more glamorous in small format – Henkell Piccolo receives a packaging facelift

Henkell highlights its history in a packaging facelift: as the creator of the Piccolo bottle, Henkell is updating the packaging by prominently highlighting the word ‘Piccolo’ on the label and capsule. Whilst Henkell coined the word ‘Piccolo’, it’s now common vernacular, not only in Germany, but also, around the world. Henkell Piccolo Trocken and Blanc de Blancs have already received the new design, while Henkell Piccolo Rosé and Henkell Piccolo de-alcoholised will follow shortly.

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