Henkell Freixenet Germany to become sales distributor for Zamora Company spirit brands in Germany

Henkell Freixenet Germany to become sales distributor for Zamora Company spirit brands in Germany

• Strong brands Licor 43, Martin Miller’ Gin and Villa Massa limoncello with ambitious growth strategy
• Optimal use of companies’ joint DNA and cross promotion opportunities between brands
• Philipp Gattermayer, Managing Director Sales and Distribution for Henkell Freixenet Germany: “We will commit all our sales power and know-how to this German-Spanish cooperation.”
• Ali Hariri, Europe & Emerging Markets Cluster Director: “Our brands have found the best partner possible, our customers will be the beneficiaries”.

Wiesbaden/Zamora, 9 October 2023. From the year 2024 onwards, Henkell Freixenet will become the German sales distributor for the spirit portfolio of Zamora Company, a leading owner and distributor of numerous prestigious spirit and wine brands.

The portfolio will include the focus brands Licor 43 – the world’s fastest growing premium liqueur, Martin Miller’Gin – Spain’s leading premium gin, and Villa Massa – a globally popular Limoncello from Sorrento, Italy.

Henkell Freixenet and Zamora Company are pursuing an ambitious growth strategy together, benefiting from their strong strategic fit. They share professional values, not only thanks to the premium focus and Spanish DNA inherent in both companies. In addition, Henkell Freixenet's portfolio offers a wealth of products and brands that enable the implementation of innovative projects and collaborations.

Philipp Gattermayer, Managing Director Sales and Distribution for Henkell Freixenet Germany, says: “Both organizations share the same professional standards and values. We will commit all our sales power and know-how to this German-Spanish cooperation.”

Ali Hariri, Europe & Emerging Markets Cluster Director: “Our brands have found the best partner possible. Together, we are mutually committed to achieving results that surpass any and all previous Licor 43 benchmarks. Our customers will be the winners. I would like to take this opportunity to expressly thank our previous distribution partner, Schwarze & Schlichte GmbH, for the many years of successful cooperation.”