Segura Viudas and MICHELIN-Starred Chef Vicky Sevilla: A Collaboration Celebrating the Roots of Fine Winemaking and High Gastronomy

Segura Viudas and MICHELIN-Starred Chef Vicky Sevilla: A Collaboration Celebrating the Roots of Fine Winemaking and High Gastronomy

Segura Viudas, the historic boutique winery renowned for its premium cavas, is proud to announce its partnership with MICHELIN-Starred Chef Vicky Sevilla as the new brand ambassador. This collaboration celebrates shared values of authenticity, tradition, sustainability and promises to captivate discerning consumers and gastronomy enthusiasts worldwide.

Chef Vicky Sevilla, recognized for her innovative Valencian cuisine, will promote Segura Viudas’ premium cavas (globally) and the new Homenaje wine collection (in Spain.) The new "Respect the Roots" campaign showcases how natural ingredients inspire Sevilla’s culinary masterpieces which pair perfectly with Segura Viudas cavas and wines. This partnership, extending into 2025, will highlight the importance of respecting the roots of both high gastronomy and fine winemaking.

A Legacy of Excellence and Sustainability

Founded in 1950, Segura Viudas is an esteemed name in the world of cava, producing exceptional sparkling wines using the traditional champenoise method. Located in the ancient wine region of Penedes, Spain, the winery boasts a rich heritage that dates back over 800 years. The stone manor house, La Heredad, where Segura Viudas is nestled, has played many roles since the 11th century - from a fortress to a farmhouse, and now, an international eno-tourism destination.

Segura Viudas stands out for its commitment to sustainability and biodiversity. The winery’s land is protected, biodiverse, and certified for climate protection, ensuring that the unique terroir continues to produce fine grapes for generations to come.

Chef Vicky Sevilla: A Rising Star in Gastronomy

Chef Vicky Sevilla, the youngest female chef in Spain to receive a MICHELIN Star, brings her innovative and rooted culinary style to this partnership. Born in Quart de les Valls, Sevilla discovered her passion for cooking in Formentera at the age of 17. She honed her skills under the mentorship of prestigious Valencian chefs before opening her restaurant, Arrels, (“Roots” in Catalan) – on her own and at only 25 years of age – in the renovated stables of a 16th-century palace in Sagunto.

Arrels quickly gained acclaim, earning a place in the MICHELIN Guide under the Bib Gourmand category in 2019, and securing its first MICHELIN Star in 2021. Sevilla’s dedication to seasonal and locally sourced ingredients has also garnered the "Hedonist Sustainability Award," among other prestigious accolades.

Shared Values and Vision

The partnership between Segura Viudas and Chef Vicky Sevilla is rooted in shared values of integrity, sustainability, authenticity, and craftsmanship. Both Segura Viudas and Sevilla are dedicated to preserving and celebrating their respective heritages through their work. This collaboration aims to communicate the importance of respecting the roots of high gastronomy and fine winemaking, while also highlighting the necessity of protecting and preserving the land.

"My collaboration with Segura Viudas is a celebration of our shared values, authenticity, tradition, and a deep respect for our roots," says Chef Vicky Sevilla. "These cavas and wines, with their distinct character, complement our dishes, enhancing the dining experience and honoring our culinary heritage."

Campaign Highlights

The partnership will feature the exquisite Segura Viudas Brut Vintage and Rosé Vintage Cavas internationally, and the new collection of Still Wines called Homenaje in Spain. This new line pays tribute to Segura Viudas’ rich history as winemakers and is crafted to enhance fine dining experiences.

The first phase of the "Respect the Roots" campaign showcases how Sevilla’s creativity and respect for natural ingredients transform a humble beetroot into a culinary masterpiece that pairs beautifully with Segura Viudas wines. This campaign will be visible through digital, social media, and in-store promotions, illustrating the synergy between Sevilla’s culinary art and Segura Viudas’ exceptional wines.

Looking Ahead

The partnership between Segura Viudas and Chef Vicky Sevilla is set to extend into 2025, with several activations planned to captivate and engage wine and food enthusiasts. This collaboration not only elevates Segura Viudas’ profile among selective and curious consumers but also underscores the brand’s commitment to quality and tradition.