TFWA Cannes: Henkell Freixenet targets growth, premiumization with new product innovations

TFWA Cannes: Henkell Freixenet targets growth, premiumization with new product innovations

Henkell Freixenet introduces new product developments from several of its sparkling wine brands at this year’s TFWA conference in Cannes. After a good start in to the first half of the year, the sparkling wine market leader is further pushing the prosecco category and targeting growth by focusing on premiumization as its portfolio in the GTR channel increases.

Henkell Freixenet identifies Europe still as the strongest region for GTR where growth is reached this year focusing on the strategic brands Mionetto and Freixenet. Especially for Mionetto, which is a well-known and important brand in the GTR portfolio, the company sees Americas (USA & Canada) and APAC as regions brimming with potential for Travel Retail growth, where Prosecco has a place in the sparkling wine category. Targeting the global trend towards premiumization in GTR, Henkell Freixenet also sets strategic focus on its prestigious portfolio including Segura Viudas Cavas and the new Freixenet French Sparkling range – two sparkling wine quality products, within an attractive packaging and affordable price. 

“Our focus in 2024 is to present the Freixenet Cordon Negro relaunch while we finalize celebrating the 50th anniversary for this hero product within our portfolio. For the near future, we also see great opportunity for the new Freixenet French Sparkling range, which will stand out on the shelf and surprise consumers with the amazing taste. Not forgetting pushing our Mionetto Aperitivo, now with and without alcohol. The exciting new alcohol-free addition complements the highly successful Mionetto Aperitivo Spritz, offering consumers a perfect pairing for enjoying Mionetto Prosecco,” says Ramon Olive Head of Sales of GTR.

At the TFWA World Exhibition & Conference in Cannes, September 29th - October 2^nd 2024, Henkell Freixenet will showcase its expanded range, new product innovations and branding updates for 2024 (Booth: F11, Hall: Blue Village).

Freixenet: Relaunch & 50 years Freixenet Cordón Negro Anniversary

The world leader in sparkling wines from Sant Sadurní, Spain, is thrilled to announce a year-long celebration in honor of the 50th anniversary of its beloved international sensation, Freixenet Cordón Negro. Freixenet, the most international brand of sparkling wine, is to debut a new refreshed packaging. The new core label design reinforces the brand’s quality and consistent craftsmanship, it includes iconic brands cues and features the new brand logo. “We are thrilled with the new design” says Pedro Ferrer, Co-CEO & Vice-President Grupo Freixenet. “It is more premium, more confident, more distinctive. It will distinguish Freixenet from competition and reinforce our reputation as a progressive, innovative and customer-centric brand.” Celebrate the 50^th anniversary at the Henkell Freixenet booth on October 3^rd, at 1pm.

Special activations in GTR accompany the celebration year of Freixenet: In November and December Freixenet will prepare a big engagement activation on a 17sqm space in the Avolta shop at Terminal 1 at Josep Tarradellas Barcelona-El Prat Airport. Travelers can enjoy the new Freixenet Cordon Negro Relaunch which will be already available at Avolta shops including a digital engagement activation which will be developed. Everything will start at the airport, but consumers can be digitally connected with the winery to enhance their experience.

Freixenet debuts a new era of sophistication with French Sparkling Wines

Freixenet Brut Royal and Rosé Royal are presented in strikingly elegant packaging, inspired by haute couture. The statement bottles will elevate any occasion with effortless chic. Made from the finest grapes, these crisp and charming, delicately hued wines perfectly express Freixenet’s Mediterranean spirit with an unmistakably French elegance. The launch is complemented by a campaign that transports its audience to the sun-kissed French Riviera, where sophistication meets joie de vivre.

Mionetto – Portfolio expansion at its best: new Mionetto Aperitivo range

Enjoy the Mionetto spritz with or without alcohol and realize this great NPD, now in both options. Dedicated to all the people who want to experience the Venetian spritz ritual at its best, Mionetto Aperitivo perfectly combines with the fresh and fruity aromas of Mionetto Prosecco. Born from a special recipe with a distinctive character and a captivating bittersweet taste, it delivers all the pleasure of a perfect spritz. Mionetto Aperitivo, 100% natural flavours, is obtained following an exclusive recipe made with citrus and select botanicals. Different but harmonious flavours outline its unique character: the sweetness of the red orange and liquorice, the fresh acidity of the citrus and the bitterness of botanicals and oranges.

Mionetto launches a Mionetto Aperitivo Alcohol Free, to be protagonist of the non-alcoholic spritz trend bringing to the international consumer the lightest taste of the Italian spritz ritual! Mionetto Aperitivo Alcohol Free is an original Italian alcohol-free recipe with 100% natural flavours, based on selected citrus, fruits and botanicals. Mixed with Mionetto 0.0% Sparkling Alcohol Free, it delivers all the pleasure of a premium spritz, but without alcohol, ideal to be enjoyed anytime and anywhere.

Segura Viudas – Vintage Cavas & Homenade Wines

Segura Viudas, celebrated for its timeless and globally acclaimed cavas, is thrilled to announce the launch of its latest collection of modern, premium cavas: Brut Vintage and Rosé Vintage – all presented in sleek and iconic bottles, inspired from the brand´s icon cava Segura Viudas Reserva Heredad. Brut Vintage is a masterful blend of oak-aged Chardonnay, Pinot Noir, Macabeo, and Parellada, aged for a minimum of nine months. Crafted from the finest Pinot Noir and Garnatxa grapes, the Rosé Vintage undergoes a minimum nine month aging process, resulting in a luscious flavor profile with a hint of spice and a fresh, elegant finish.