Toast to 50 years of Freixenet Cordon Negro with Travel Retail engagement activation by Henkell Freixenet at Barcelona T1 airport

Toast to 50 years of Freixenet Cordon Negro with Travel Retail engagement activation by Henkell Freixenet at Barcelona T1 airport

Wiesbaden, November 2024. Henkell Freixenet, the world’s leading sparkling wine company, sets up its big finale for the year-long celebration of Freixenet Cordon Negro in GTR: In November and December Henkell Freixenet presents an impressive activation occupying 17sqm of space in the Avolta shop at Terminal 1 at Josep Tarradellas Barcelona-El Prat Airport. In the space, travelers can get up close to the new Freixenet Cordon Negro packaging, enjoy a glass at the tasting bar and strike a pose on a Cordon Negro-shaped motorbike.

The eye-catching Freixenet Cordon Negro vintage motorbike has been lovingly restored for fun photographs while enjoying a glass of cava. “Activations like this play an important role for us. Travelers like to experience new brands in airports and are more open to discover new products. In our latest activation with our trusted partner Avolta, we present the new design of Freixenet Cordon Negro, the best-selling cava worldwide,” says Ramon Olive Head of Sales of GTR. “And what better place to do this than Barcelona, close to the home of our winery and our successful cava.”

Henkell Freixenet is excited to introduce its latest innovation, the new Freixenet French sparkling wines, with an exclusive Travel Retail launch at Avolta. Both products will be available for tasting during the activation. Freixenet Brut Royal and Rosé Royal are presented in strikingly elegant packaging, inspired by haute couture. The statement bottles will elevate any occasion with effortless chic. Made from the finest French grapes, these crisp and charming, delicately hued wines perfectly express Freixenet’s Mediterranean spirit with an unmistakably French elegance. “We also see great opportunity for the new Freixenet French Sparkling range, which will stand out on the shelf and surprise consumers with the amazing taste,” Ramon Olive continues.

David de Miguel, Global Head of Liquor at Avolta, continued: “We’re happy to partner with Henkell Freixenet to celebrate their milestone anniversary in such a dynamic and interactive way. At Avolta, we’re dedicated to creating memorable travel retail experiences that capture the essence of the brands we showcase. This exclusive activation at Barcelona-El Prat Airport not only highlights the elegance of Freixenet’s offerings but also brings a touch of celebration and discovery to travelers, inviting them to pause, engage, and toast to 50 years of Freixenet.”